22-10-2007
The UK’s most called number boosted by consumer choice
118 118 is confirmed as the most dialled number in the UK, taking 52% of all 118 calls, according to Millward Brown market research.
The 118 118 number is also the most popular of the The Number’s choice of services. The company attributes the success of 118 118 to its market-leading accuracy and continual development of additional benefits which have been aided by a unique and highly successful advertising campaign.
The Number remains the only UK 118 provider to offer a wholly free telephone directory service for callers from all major fixed networks.
Effective 1 November 2007, The Number is pleased to announce its service charges.
| Dial string |
Retail Price |
Notes |
0800118FREE
(08001183733) |
No charge |
Service is free from BT and major fixed networks. Charges from mobile networks vary. |
| 118811 |
40 pence |
Fixed price per call from BT and major fixed networks. Charges from mobile networks vary. |
| 118118 |
69 pence per call,
19 pence per min. |
Price per call from BT and major fixed networks. Charges from mobile networks vary. |
ENDS
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